Internet is an Effective Tool for E - Shopping

In the online shopping process, when potential consumers recognize a need for some merchandise or service, they go to the Internet and search for need-related information. This study aims to investigate the impact of perceived value on customer intention to use the internet is an effective tool for E-Shopping and, more specifically, the impact that perceived value (comprising functional, social, emotional and epistemic values) has on Indian customer intention to conduct the two distribution channel functions, i.e. information collection and order placement, through the internet. Design/methodology/approach – A total of 295 usable survey responses were collected in the District of Visakhapatnam in Andhra Pradesh. Findings – The findings indicate that both functional and epistemic values have a significant impact on information collection and order placement. Nevertheless, social value has an impact only on information collection, whereas emotional value has a significant impact only on order placement. Originality/value – The aforementioned issue has rarely been researched but is essential to the development of a channel of distribution theory and is of immediate relevance to marketing practices. The paper pioneers the study of the impact of perceived value in this context work that empirically investigated such an issue.